What’s in a name? Over here, it’s a whole lot of culture! After seeking out thoughtful fabrics and handcrafting solutions for natural hair, we carefully consider product names that represent the fullness and legacy of the people wearing them. Our collection features names from all across the Black diaspora, how many are you familiar with?

Accra - Named after the capital of Ghana, we took inspiration from West Africa with the use of kente print fabric. Kente is derived from the word “kenten” meaning “basket”, due to its weaved pattern, in the Akan language and is the national cloth of Ghana. It is worn by many ethnic groups including the Akan, the Ga, and the Ewe in southern Ghana.

Afrique - Be prepared to have a French accent by the end of this post - the republic’s influence is heavy in the naming of our goodies. Afrique's pattern boldly expresses the Pan-African flag. We picked a name just as in your face as the design.

Black Magic - Traditionally thought of as the use of magic for selfish reasons, we repurposed the phrase in celebration of our fullest self-expression. You are magic and don’t you ever forget it!

Bon Bagay - Meaning “good stuff” in Haitian Creole, who can disagree when a bundle of headbands looks this good.

Caribana - Get your road shoes ready. On the first Saturday of August, Toronto explodes in a celebration of Caribbean culture, music, dancing, and drool-inducing food. The festival was first established in 1967 to celebrate Canada’s 100th birthday and is now a coveted stopping point alongside Trinidad, Miami, and New York for carnival lovers.

Djon Djon - Either you like Haitian Black Rice or you’re wrong. Djon Djon is the name for a species of edible black mushroom found in northern Haiti. These mushrooms aren’t readily available for most folks and are often used as a delicacy in cultural dishes, so the next time your friend takes a trip to the island, be sure to share your shopping list.

Djibouti - Both the namesake of the country and capital city, Djibouti is located on the horn of the continent of Africa. The country gained its independence in 1977, French and Arabic are the official languages and it has the smallest population census of all mainland countries in Africa.

J’ouvert - The dirty before the clean, carnival means nothing without J'ouvert. It is believed J’ouvet’s roots began in Trinidad and Tobago as an expression of liberation from one's past. Revelers cover themselves in oil, body paint, powder, mud and dance in the street from the wee morning hours until noon of Carnival Monday.

Salassie - A name with African origins meaning “one that refers to a trinity”. The moniker is frequently referenced with Haile Selassie, the emperor of Ethiopia from 1930-1974, and a key figure in the Rastafari religion which emerged in Jamaica during the same time.


Tumbao - Bring the beat when talking about Tumbao. It references the rhythm played on the base in Afro-Cuban music. The rhythmic origins of the word have followed it into its slang use meaning swag or a person's intoxicating aura.